Anyone who participates in a multi-channel marketing strategy understands that efforts to market their Instagram profile should extend beyond Instagram itself.
Make sure your profile is public
Instagram profiles are set by default, which means anyone can access your profile and all of your content. As a marketer, this is obviously how you want it. However, it's a good idea to double check that your privacy settings have never been changed and make sure this hasn't changed.
Set up the social profile scheme for Instagram
Google allows you to use schema.org markup to tell them what social media profiles are. If your brand gets a card in the Knowledge Graph, your social media profiles will show up here:
Ask your developer to take a look at Google documentation on properly implementing structured social profile data and make sure your Instagram account is included.
Include your most important keyword in your Instagram name
The title tag for your Instagram page is automatically generated using your profile information.
Including your main target keyword under your profile name is the only way to put your most important keyword in Instagram title tags.Include a specific, keyword-rich bio
While editing your profile, you should also make sure your bio is optimized for search results.
You don't have much room to work - your Instagram bio is limited to a maximum of 150 characters, similar to Google's dynamic limit on meta descriptions.
Treat the image caption like a title tag, because it's one
We tend to treat Instagram image captions as if they are meta descriptions, but we should treat them more as title tags, because when Instagram creates a page for your post, the title tag includes the caption, like so:
My name on Instagram: "this is my caption"
So, once again let's see how important the "Name" field is in your profile, since it also appears here, even if your username is not. But the rest of the title tag is occupied by the image caption.
Link directly to your Instagram posts
This is undoubtedly the most important step in the process.
The Instagram web app is largely hidden in JavaScript which means that links to your individual Instagram posts from your Instagram profile don't count as "real" links according to Google. For this reason, most Instagram posts aren't indexed in search results.
You cannot promote your Instagram posts simply by promoting your Instagram profile. In order for anyone to find these posts in search results, you need to link them directly from other channels, making sure to copy the link that points directly to the post.
Buy Followers for Instagram and get your brand noticed · Grows your social media engagement
Link directly to your Instagram posts
This is undoubtedly the most important step in the process.
The Instagram web app is largely hidden in JavaScript which means that links to your individual Instagram posts from your Instagram profile don't count as "real" links according to Google. For this reason, most Instagram posts aren't indexed in search results.
You cannot promote your Instagram posts simply by promoting your Instagram profile. In order for anyone to find these posts in search results, you need to link them directly from other channels, making sure to copy the link that points directly to the post.